Fox Racing Shox

A few years ago I had the opportunity to hear the owner of Fox Racing Shox talk about how he got started in the business & how it evolved over time.

Bob Fox was racing dirt bikes and playing poker for a living.  He designed an air shock in his garage - it was great on big jumps but not great on small jumps.  Later he developed a new shock with two adjustable air shocks - one that you could bottom out for the big jumps and one with low pressure for the small jumps.  Fox Racing Shox started winning races & it created such a high demand that the shox weren't available for people that wanted them. 

At one point they were struggling so hard to make money that when Mario Andretti, the famous race car driver, called to order a shock they made him pay for it.

In 1987, entered the snowmobile market when a customer requested the product be made custom.

In 1992, entered the mountain bike shock business.  They didn't enter the mountain bike fork business until 2000. 

The underlying motivation for Fox Racing Shox has always been to be the BEST.  They have taken what they love to do and become really good at it!

Learn more:  http://www.foxracingshox.com/company